So there's this group work thing going on and word on the grapevine is that one of the groups is going to present on the connection (importance?) between fans and social media, or more precisely on the importance of fan support for social media.
Cool? Of course. :P So let's get started then shall we?
First of all there's the point of "Why?". Why did we choose to work on the connection between fans and social media? The obvious answer is because we had to for class, but actually the way the selection was done we were able to select our topics individually and happened to end up being in the same group by chance. I think this reflects that all of us see and have an interest in the connection in the first place, and it makes sense when you realize that there are many kinds of social media today that touch many people in many different ways, so no surprise when something like this happens and you find a ragtag bunch of people coming together for an awesome group effort (a-hem).
So fans and social media. A question to ask would be, "What kinds of connections exist between them?" I'm sure we can get down and dirty with the details but our group found a grand total of...(drumroll please) 2!: Commercial and casual. Let's take them in order shall we?
The commercial connection. Twitter, MySpace, Flickr, just look around today and you'll see so many people connected almost endlessly to a whole range of social networking services (SNS). But wait, what does "staying connected" mean? Technically it just means that you're receiving, or open to receiving new information doesn't it? No wonder many companies these days have proper accounts on sites such as Facebook, as noted by our group member Seira. "Welcome to ZARA's official Facebook page," it says, and note in particular the word "official". ZARA thinks Facebook is serious business and while it may seem a bit strange at first, just think about the kind of connectivity, the ability to "share", to "like" posts and the commercial potential of these fan-based social networking sites suddenly becomes blindingly obvious; it's almost like ZARA gets you to do their marketing for them...for free!
The above makes it seem like "fans" are getting the short end of the stick, but social media actually works both ways, empowering the average user to publicly approve or disprove any commercial product. Take for example the case of musician Lupe Fiasco. As described by our other member Caio, Lupe was all set and ready to release his album "Lasers", and even Tweeted that all the work was done and was simply pending release from his record company. Well, the people there didn't for some reason, making Lupe's fans antsy enough to generate buzz via blogs and petitions, which eventually led to the release of the LP. How democratic!
But enough about business, how about you and I have a seat on the couch and watch some movies? Today's selection comes courtesy of our members Yuki and Ikue so sit back and enjoy. Like Star Wars? How about some Disney?
How was that? We good to go? Cool but you know what, we've already moved onto the next topic: The casual connection. Didn't notice didja? Gotta watch out for those ninjas. Sneaky little buggers...
So yeah, be on the lookout. But seriously, if we look at the casual connection between social media and fans you're likely to stumble upon gems like the above 2 videos before long. It used to be that the kind of technology and connectivity required for Hollywood-quality special effects and broadcasting your amazing vocals were restricted to professional companies (like Lucasfilm and Disney), but with the cheapening of software technologies and video sharing sites like YouTube, basically anyone can make movie magic in the comfort of one's home...and be famous too!
Here's another question though: What happens then? Maybe you're greedy and being famous isn't enough for you. Well, social media to the rescue. Ever heard of Vocaloid? It's basically a voice synthesizer program from Yamaha, but here's the catch: It owes much of its success to massive fan support. There are details, and it goes a little something like this:
The thing about this example though is that the Vocaloid folks were totally cool with recognising this user-generated content, in turn adapting them into new commercial products such as CDs, games and even Toyota cars!
But wait the magic doesn't stop there (but if you call now we'll throw in a free bath towel...). Vocaloid-related content also helped kick-start some fan careers, such as music group Supercell, which became famous by using the Vocaloid program in their tracks:
So maybe next time you check your Facebook, your Twitter feed, view something on YouTube or use any other forms of social media, maybe you'll be a part of the next big thing. Maybe you'll be the reason why we have virtual avatars holding live concerts. Or actually, maybe you'll "be there" yourself, in person or in the comfort of your own home.
UPDATE: Here's a video I came across recently on kids' reactions to the virtual concert :)
Cool? Of course. :P So let's get started then shall we?
First of all there's the point of "Why?". Why did we choose to work on the connection between fans and social media? The obvious answer is because we had to for class, but actually the way the selection was done we were able to select our topics individually and happened to end up being in the same group by chance. I think this reflects that all of us see and have an interest in the connection in the first place, and it makes sense when you realize that there are many kinds of social media today that touch many people in many different ways, so no surprise when something like this happens and you find a ragtag bunch of people coming together for an awesome group effort (a-hem).
So fans and social media. A question to ask would be, "What kinds of connections exist between them?" I'm sure we can get down and dirty with the details but our group found a grand total of...(drumroll please) 2!: Commercial and casual. Let's take them in order shall we?
The commercial connection. Twitter, MySpace, Flickr, just look around today and you'll see so many people connected almost endlessly to a whole range of social networking services (SNS). But wait, what does "staying connected" mean? Technically it just means that you're receiving, or open to receiving new information doesn't it? No wonder many companies these days have proper accounts on sites such as Facebook, as noted by our group member Seira. "Welcome to ZARA's official Facebook page," it says, and note in particular the word "official". ZARA thinks Facebook is serious business and while it may seem a bit strange at first, just think about the kind of connectivity, the ability to "share", to "like" posts and the commercial potential of these fan-based social networking sites suddenly becomes blindingly obvious; it's almost like ZARA gets you to do their marketing for them...for free!
The above makes it seem like "fans" are getting the short end of the stick, but social media actually works both ways, empowering the average user to publicly approve or disprove any commercial product. Take for example the case of musician Lupe Fiasco. As described by our other member Caio, Lupe was all set and ready to release his album "Lasers", and even Tweeted that all the work was done and was simply pending release from his record company. Well, the people there didn't for some reason, making Lupe's fans antsy enough to generate buzz via blogs and petitions, which eventually led to the release of the LP. How democratic!
But enough about business, how about you and I have a seat on the couch and watch some movies? Today's selection comes courtesy of our members Yuki and Ikue so sit back and enjoy. Like Star Wars? How about some Disney?
Here's another question though: What happens then? Maybe you're greedy and being famous isn't enough for you. Well, social media to the rescue. Ever heard of Vocaloid? It's basically a voice synthesizer program from Yamaha, but here's the catch: It owes much of its success to massive fan support. There are details, and it goes a little something like this:
- Vocaloid folks promote in Japan with mascot character Hatsune Miku. No surprise, this is "Cool Japan", with manga, anime et al. It's a cheap and easy means of cultural recognition that taps into existing fanbases and tastes. Smart.
- This isn't enough however, so next comes the fan reaction. Miku proved extremely popular, spawning original creations in several mediums, most notably in the form of songs and music videos shared on video sites like YouTube and Nico Nico Douga (Japanese YouTube).
- This layer of fan support is multiplied when others take the songs/videos and make "covers", fan art, figures etc. and by this time what you have is the creation of a kind of sub-culture, which as Rimi points out is how memes are created, with self-sustainability and cultural resonance creating an endless loop that multiplies the fan input further.
The thing about this example though is that the Vocaloid folks were totally cool with recognising this user-generated content, in turn adapting them into new commercial products such as CDs, games and even Toyota cars!
But wait the magic doesn't stop there (but if you call now we'll throw in a free bath towel...). Vocaloid-related content also helped kick-start some fan careers, such as music group Supercell, which became famous by using the Vocaloid program in their tracks:
"The composer, ryo, and several creators joined together to form this super entertainment unit, whose songs posted on NICO NICO DOUGA...counted more than 20 million views.In short, Vocaloid is a good example of how fans can and do interact with social media, in casual as well as commercial terms which I guess sums the above-mentioned points in this post up nicely. It continues to be popular and viable because of fan support, with both sides sharing a symbiotic relationship. Without its fan-base (or Lupe's fan-base etc.), it would be nothing more than a simple voice synthesizer, but instead it is a flourishing brand, spanning mediums, crossing national boundaries (remember "Cool Japan"?) and influencing pop culture the world over.
In 2007, ryo (supercell) created songs such as “THE WORLD IS MINE”, “Melt”, and “BLACK ★ ROCK SHOOTER” using vocal synthesizer software for Windows called “Hatsune Miku” and posted these songs on NICO NICO DOUGA website. His world views expressed through his melody and his lyrics were quickly accepted and his songs became a huge movement on NICO NICO DOUGA which led him into the limelight.In 2009, their 1st album “supercell” featuring the VOCALOID, Hatsune Miku, made a stunning debut, selling more than 150,000 copies."-Supercell website
So maybe next time you check your Facebook, your Twitter feed, view something on YouTube or use any other forms of social media, maybe you'll be a part of the next big thing. Maybe you'll be the reason why we have virtual avatars holding live concerts. Or actually, maybe you'll "be there" yourself, in person or in the comfort of your own home.
UPDATE: Here's a video I came across recently on kids' reactions to the virtual concert :)