And the original 7 & iHoldings logo:
So here's the rundown: For those of you not in the know convenience stores in Japan are really living up to the name (being convenient, who would've thought it!). I go there all the time to buy food, stationery and other miscellaneous stuff but the one thing I go to 7-11 specifically for is Pokemon merchandise; cards, lucky draw prizes etc. simply because the other convenience stores don't carry that particular item (they've got other awesome stuff but that's for a different post).
Given the above I decided to go in and reinterpret the 7-11 logo with a Pokemon twist and the above image is the result. My considerations this time were about how to balance the iconography of the original logo with the Pokemon reference(s), and what really got me started I guess was the circular "swish" that the 7 & iHoldings version had, which I reappropriated into a pokeball. Other ways of balancing the two elements were by maintaining the original logo colours, and trying to keep each object (the ball vs. the "7") from becoming too prominent.
Given the above I decided to go in and reinterpret the 7-11 logo with a Pokemon twist and the above image is the result. My considerations this time were about how to balance the iconography of the original logo with the Pokemon reference(s), and what really got me started I guess was the circular "swish" that the 7 & iHoldings version had, which I reappropriated into a pokeball. Other ways of balancing the two elements were by maintaining the original logo colours, and trying to keep each object (the ball vs. the "7") from becoming too prominent.
Video tutorial of some of the processes to follow (full size here):
